For the many occupations that need to speak to a group, candidates with strong public speaking skills are in demand. Dynamic and well-prepared speakers are highly valued by employers and tend to earn leadership positions and essential client contact roles. However, public speaking is seldom, if ever, a full job description.
If they have public speaking skills, anyone whose job involves communicating, teaching, or persuading will do a better job.
What is Public Speaking?
The soft skill that requires some great communication skills, zeal, and the ability to be engaging with an audience is public speaking. To a group, the public speakers make presentations.
From speaking to a small group of employees, presenting to a large audience at a national conference or event is how the presentations range. Regardless of the group's size, the same skillset and ability to be comfortable speaking in public are required.
Why Employers Value Public Speaking Skills
In the delivery of speeches and public talks and professional presentations, it is training events and motivational speaking where the art of public speaking comes into play. Everyone has a reason to speak in front of others, irrespective of the consultants, training, managers, sales reps, and others.
Most professionally inclined roles to need public speaking to deal with the functions like presenting findings, pitching proposals, training junior staff, as well as leading meetings.
Here are six reasons why public speaking is essential for your business growth with these all in mind:
1. Shows us how to inspire others
The ability to inspire others is one of the essential skills of public speakers. As of the onstage, this skill is just as important offstage too. The best way to get your team to share your vision and work towards a common goal, all while building a positive company culture, is through inspiring your employees and coworkers though inspiring an audience of event attendees is a great way to keep them engaged.
2. Builds confidence
It can come in handy for self-promotion as public speaking can build trust. As business owners, we must be our PR team, let's face it. We should take every opportunity that comes our way to network and promote our business as we cannot shy away from the limelight. When we pitch to investors, explaining our business model to lenders, or fielding questions from trade show attendees as public speaking can teach us to feel comfortable.
3. Teaches a valuable leadership skill
It is all about listening, and effective listeners make the best public speakers when it comes to public speaking. Keep your audience's questions and pain points in mind while crafting a presentation. Good listeners are also the best leaders. You can build a dedicated team when you listen and understand the concern of your employees. It will also show you how you can better serve your customers when you know how to listen to them.
4. Encourages critical thinking
You can also become a better critical thinker as public speaking forces you to this. It needs research, reason, and the ability to analyze information from your audience's viewpoint when you prepare for effective presentations. These critical thinking skills can help you improve your sales calls' outcomes and uncover potential landmines during negotiations offstage.
5. Promotes soft selling
The epitome of "soft selling" is public speaking. You can undoubtedly convince an audience of your expertise and offer solutions to their issues as you may not be selling something directly during your presentation. In real-world scenarios, this type of selling is incredible where overtly selling is not inviting. How you can sell your expertise is what public speaking ultimately teaches us.
6. Develops the skill of persuasion
Recognizing you as a thought leader in your industry is the number one job of public speaking. When you pitch a client, answer employee concerns, or convince the editor of the local publication that your new product launch would make an excellent article is the power of persuasion.
Not it is the time to practice getting over it if you have been avoiding public speaking due to fear and anxiety. If you are embracing the skills, you need to be an excellent public speaker, and you can also leverage those skills to grow your business effectively.